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With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities.
It's not what's missing, it's what's there.
Advertiser: Canadian Paralympic Committee Agency: BBDO, Toronto, Canada Additional credits: Creative Directors: Peter Ignazi, Carlos Moreno Associate Creative Directors: Simon Craig, JP Gravina Art Director: JP Gravina Copywriter: Simon Craig Agency Producer: Jennifer Morrison Account Director: Rebecca Flaman Account Supervisor: Jaya Rizzi Director: David Quinn Production Company: Sons & Daughters Director of Photography: Gabe Langlois Editor: Gord Koch Colourist: Wade Odlum / Alter Ego Music & Sound Design: RMW Music Photographer (print): Matthew Murnaghan Client: Karen O'Neill, Martin Richard, Julia Forbes Cast: Dominic Larocque, Tyler McGregor, Mark Arendz, Michelle Salt