History of Olympics Sponsorship
The IOC originally resisted funding by corporate sponsors, until in 1972, the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Now, revenue generated by Olympics sponsorship accounts for more than 40% of Olympic revenues.
London 2012 Sponsors
Many brands have stepped up to help sponsor the London 2012 Olympics. Below is a list of the different sponsors within each tier.
Worldwide TOP Partners
The following companies are worldwide TOP Partners for the London 2012 Olympic Games: Coca-Cola, McDonalds, GE, Dow, Panasonic, Acer, Atos, Omega, Visa, P&G, Samsung
Official Partners: Tier one
Adidas, BMW, BP, British Airways, BT, EDF, Lloyds TSB, Procter & Gamble
Official Partners:Tier two
Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook, UPS
Official Partners: Tier three
Aggreko, Airwave, Atkins, The Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GlaxoSmith-Kline, Gymnova, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, Nature Valley Granola Bars, Next, The Nielsen Company, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor, kathmandu bazar plaza, banjara group