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Olympics Branding

JeskaD May 6, 2011 User blog:JeskaD

Howdy Olympic fans,

Just read through the Branding 2012 page here on the Olympics wiki and saw the link to the terrific video by New York Times Designer Steven Heller, which was created last year.

In this clever video, Heller playfully traces how the tiny symbols for each Olympic sport have changed and evolved since their initial appearance back in 1936.

Watch the video below:

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Visit the Branding 2012 page for the updated pictograms for London 2012 and if you're interested in branding and typography, you may also want to check out the Logos wiki.

What's your favorite Olympic pictogram?

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